APPortunity introduces the “Problem Pitch”, the key innovation moving the event beyond the familiar “Shark Tank” model to a “Shark Tank Plus: Driven by Demand” model. People with real everyday delivery responsibilities, blocked by technical issues, will describe in detail the nature of their technical challenge and the value that its solution could unlock. Investors and solution vendors can hear straight from delivery experts exactly what they need so that the solution and the market can be created simultaneously. The format for a Problem Pitch is to ask and answer three simple questions:
1 – Who Needs Help? Describe yourself: your work, the mission of your organization, the services that you deliver, and your customers.
2 – What Help Do They Need? Describe the element of your delivery that is the hardest or most frustrating, that if made smoother would allow you to deliver the most value to your customers.
3 – How Will They Know They’ve Been Helped? Describe the objective measurable effects (and the measurement mechanics) of solving the problem in terms of value delivery to your customers, e.g. shorter lead times (RFP-to-invoice interval), increased range (fleet vehicle data collection, fuel cost), improved accuracy (false positive rate, false negative rate).